Dijana Vukovic
Biography
Dijana Vukovic is an Associate Professor at the University of the North, where she blends economics, public relations, and media studies in her teaching and research. With a professional background in organizing major international fairs and a PhD in sustainable tourism, she now leads the HRZZ project on sustainable media ecosystems and contributes to the SMART-BALKANS initiative. Her work, published in journals like the European Journal of Media Management, bridges economic theory and practical strategies for urban resilience. A member of ECREA and CRODMA, she has authored over 150 scientific papers, combining finance, innovation, and community in her vision of sustainable development.
Research Interest
Public relations, Media studies, Sustainable development, Smart cities
Abstract
The Economic Architecture of Urban Resilience: Integrating Sustainability, Innovation And Community into Urban Development
This paper aims to show why sustainable urban development cannot be achieved without simultaneously linking financial mechanisms, innovation processes and active community involvement. Through field research in several Croatian cities – including Zagreb, Split, Rijeka, Osijek and Zadar – the opinions, attitudes and experiences of a total of 800 respondents from the public, private and civil sectors were collected. The results clearly confirm that the greatest progress in quality of life, infrastructure resilience and economic vitality is achieved only when all three pillars are synchronized:
• Finance (provided through city budgets, green bonds and public-private partnerships) offers long-term investment stability.
• Innovation (ranging from digital platforms to circular business models) enables more efficient use of resources and faster adaptation to change.
• The community (through the actions of local committees, associations and participatory budgeting) ensures legitimacy, local knowledge and social cohesion.
Respondents consistently emphasized that projects that fail to include at least one of these elements encounter greater administrative hurdles, lower citizen engagement, and lower long-term profitability. On the other hand, examples where financial incentives supported technological innovation, and decisions were made in open dialogue with residents, proved to be the most successful in achieving environmental goals, creating new jobs, and strengthening social resilience. The paper therefore concludes that the “synergistic triangle” – finance + innovation + community – is a fundamental prerequisite for sustainable and resilient cities. It proposes a framework of steps that local authorities and partners can follow: (1) diversify sources of capital through green financial instruments, (2) embed innovation in every infrastructure and social project, and (3) institutionalize mechanisms for ongoing citizen participation. The paper thus offers a practical roadmap for Croatian, but also other European cities, seeking to balance economic growth, technological progress, and social inclusion on the path to a sustainable future.
Keywords: Sustainable Development, Innovation, Community, Economic Architecture, Smart Cities
